Multi-location & franchise review management
Multi-location reputation management, minus the spreadsheet.
Running a group shouldn't mean a login per location and a spreadsheet nobody updates. Pozul brings every location's reviews, requests, replies and reports into one account, and gives each person the locations they're responsible for.
- Every location, one account
- Access by location
- Rollup & branded reports
| Location | Rating | New | Replied |
|---|---|---|---|
| Riverside | 4.8 | 14 | 100% |
| Oak Park | 4.7 | 11 | 96% |
| Midtown | 4.6 | 18 | 91% |
| Lakeview | 4.4 | 6 | 72% |
| Westgate | 4.8 | 9 | 100% |
| Hillcrest | 4.7 | 8 | 94% |
| Eastbank | 4.5 | 12 | 88% |
| Southport | 4.9 | 7 | 100% |
New = reviews in the last 30 days
How it works
Set it up once, run it everywhere.
Structure first, then habits. Once it's set up, local teams look after their own reviews and you keep the big picture.
Add your locations
Connect each location's Google Business Profile and other supported review sources, and manage their subscriptions from the same account.
Decide who sees what
Add your team and give each person the locations they look after. Leadership sees everything; a branch manager sees their branch.
Run campaigns per location
Each location asks its own customers for reviews by email or SMS, under its own name and with its own review link.
Roll it all up
Compare every location side by side, spot the one that needs attention, and share branded reports with the people who need them.
Users & roles
The right people see the right locations.
A regional manager needs their region. An office manager needs their office. The owner needs all of it. In Pozul you add users and choose which locations each one can see, so nobody wades through reviews that aren't theirs to answer.
- Access by location. Give people exactly the branches they run.
- No shared passwords. Everyone signs in as themselves, in one account.
- One account for everything. Locations, users, campaigns and subscriptions, managed together.
Campaigns per location
Every location asks its own customers.
Midtown's patients might answer email; Southport's might prefer a text. Each location runs its own review request campaign, with its own name, channel and review link, so requests feel local and reviews land on the right Google profile.
- Local sender, local link. Customers hear from the place they actually visited.
- Follow-ups included. Each campaign sends its own polite reminders, then stops.
- Same honest rules. Every customer is asked, at every location.
Rollup analytics & reports
Location-level reporting that rolls up to the group.
See the whole group at a glance, then zoom in on the location that's lagging. Branded reports turn the same numbers into something you can hand to owners, regional managers or franchisees without a word of explanation.
- Per location. Rating, review volume, review growth and response performance.
- Across the group. The same metrics for every location together, so nothing hides in an average.
- Branded reports. Your brand on the page, ready to share.
Rollout checklist
Rolling out across locations? Start here.
Six decisions that make multi-location and franchise review management easier to run, whether you have three locations or thirty.
Connect every profile
One Google Business Profile per location, plus any other supported review sites you use. Check names, hours and categories while you're in there.
Map people to locations
Write down who runs what before you add anyone. It makes access simple to set up, and simple to explain to the team.
Write one request, then localize it
Start from a shared message so the brand sounds consistent, then let each location use its own name, channel and sign-off.
Agree on a reply standard
Settle tone, sign-off and who approves AI drafts. Healthcare groups: never confirm someone is a patient or mention treatment in a public reply.
Pick the numbers that matter
Rating, review pace and response rate by location make a solid start. Keep the same ones in every report so months compare fairly.
Help the lagging location first
The rollup shows who's behind. Usually the fix is unglamorous: ask more of their customers, and answer new reviews sooner.
One brand, one set of honest rules.
At scale, shortcuts get tempting: a location that offers discounts for reviews, a manager who only asks the regulars. Pozul sends the same honest request to every customer at every location, never hides or removes legitimate reviews, and keeps a person in charge of approving every AI-drafted reply.
Read our honesty policyFAQ
Many locations, answered.
Access, campaigns, reports and the setup questions groups ask first.
What is multi-location reputation management?
It's managing reviews and local reputation for a business with more than one location, from one place. That covers asking customers at every location for reviews, monitoring and replying to what comes in, comparing locations, and reporting on each location and the group. The goal: local teams that act fast, and leaders who can see everything.
How do franchises manage Google reviews across locations?
A workable setup pairs brand-level standards with local ownership. The brand sets the request message, reply tone and reporting; each location asks its own customers and answers its own reviews. In Pozul, franchisees can see their own location while the brand sees the rollup, so everyone works from the same numbers.
Can I control which locations each team member can see?
Yes. When you add users in Pozul, you choose which locations they can access. An owner or marketing lead can see every location, while a location manager sees only the one they run. It keeps inboxes focused and makes it clear who is responsible for which reviews.
Can each location run its own review request campaign?
Yes. Each location can run its own campaign by email or SMS, with automatic follow-ups. Requests carry the right location name and point customers to that location's Google review page, which keeps reviews on the profile where they belong.
Can I get one report for all my locations?
Yes. Rollup analytics show ratings, review volume, review growth and response performance across the whole group, and you can look at any single location on its own. Branded reports package those numbers so you can share them with owners, regional managers or franchisees.
Does each location need its own Google Business Profile?
Generally, yes. Google expects each physical location that serves customers in person to have its own Business Profile, and reviews belong to the location they describe. Keeping every profile accurate and connected to Pozul is what makes location-level reporting meaningful.
Start here
See where you stand. Get your reputation snapshot.
Your overall rating, review count and recent review pace, response rate, how you compare with nearby competitors, and a view of your Google Maps visibility.