Review & reputation guides
Guides for getting found, chosen and trusted.
Plain-English guides for owners and managers on asking for reviews, answering them and staying within Google's rules. Written to be used, with templates you can copy.
- Written for busy owners
- Templates you can copy
- Google's rules, plainly
Start here
Three guides for the questions owners ask most.
Each one is specific, practical and honest about what Google allows. No invented numbers, no filler.
How to ask for Google reviews
When to ask by business type, what to write, email and SMS templates you can copy today, and how to follow up without nagging.
Read the guideIs review gating allowed?
What review gating looks like in practice, what Google's policy says about it, what can happen, and how to ask every customer instead.
Read the guideHow to respond to negative reviews
A four-step framework, ten example replies across industries, extra care for private services, and when a review is worth reporting.
Read the guide
Every guide here follows the same rule.
Ask every customer, fake nothing, and answer the hard reviews in public. It's the advice you'll find on every page in this section, and it's how Pozul is built: no gating, no bought reviews, no promises of ratings or rankings, and a person approves every reply.
Read our honesty policyAlready using Pozul, or about to?
Start here
See where you stand. Get your reputation snapshot.
Your overall rating, review count and recent review pace, response rate, how you compare with nearby competitors, and a view of your Google Maps visibility.